Has anything changed recently about how Instagram shows posts and reels?

Yes, there’s been a major shift. Instagram now shows both Reels AND regular posts to people who don’t follow you—this is huge for organic growth. Previously, only Reels got this treatment. Now your posts can potentially be seen by thousands or even millions of people, even if you only have two followers. This means you should split your focus equally: post, reel, post, reel. Recent data shows posts are sometimes getting even more organic reach than reels. Focus heavily on carousel posts rather than single-image posts, as carousels are getting more traction.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10