How can I effectively show collectors the differences between print media types like metal, acrylic, canvas, and paper?

You need to own physical samples of each media type so you can hold them up, show them on video calls or live presentations, and articulate the specific characteristics of each. Have small versions—even 5x7 or 8x10 samples—so you can quickly display all five types and explain what you like about each one, how they differ in shimmer and shine, how they hang on the wall, which are ready to hang without framing, and what the texture differences are. Being able to zoom the camera in on the details makes you credible. If a collector asks about the differences and you have to do charades or hand-waving explanations without showing the actual products, you’ll lose the sale. Having samples is a small investment that positions you as a knowledgeable professional rather than someone who just guesses about their own products.

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Asked by artists wanting to educate buyers · Answered by Patrick Shanahan · art-marketing-podcast · 2021-10-20