What's the strategy for capturing emails through direct messages and social media comments?

The strategy is remarkably simple: just ask, then shut up. When you’re in a conversation via direct messages, say something like ‘Thanks so much, really appreciate the comments. By the way, you should get on my email list because it’s awesome. Can I send you an email?’ or ‘Can I get your email?’ Then stop talking and wait for their response. Don’t overcomplicate it or overthink it. You can also drop your link-in-bio URL directly in messages since most messaging platforms allow clickable links. In comments, reply to compliments by thanking them and directing them to check the link in your bio to join your email list. Comments work as both one-to-one and one-to-many marketing - the person who commented might click, but everyone else reading the post sees your invitation too.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-29