Why shouldn't I focus on A/B testing and optimization tactics early in my marketing journey?

A/B testing, button color optimization, and similar tactics are massive wastes of time when you’re early in your marketing journey. You don’t have enough data for these tests to be statistically significant or meaningful, and they kill your focus by pulling you away from what actually matters. These are shiny objects that will derail you. Even with consultants helping, these tests won’t move the needle in your business in the slightest. Instead, stay laser focused on continuing to create quality content consistently. That’s what will actually grow your business. Save the optimization tactics for years down the road when you have enough traffic and data to make them worthwhile.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04