How do I promote a major panoramic painting and gallery show through my website and email?

First, create original social media content documenting your progress on the panoramic work—show the creation process through videos and posts. For your website, request help creating a dedicated page specifically for this new body of work and upcoming show. For your email list, send an announcement email with a work-in-progress photo as the main image. Share your excitement and how challenging it’s been to create large-format paintings. Include all show details—location, dates, whether you’ll be present and when. Invite local subscribers to attend in person. For those who can’t attend, tell them to stay tuned because you might run a special sale on prints from this new work during the show dates. You could also ask in the email (as a PS) whether subscribers would be interested in a Zoom broadcast of the show if they can’t attend—if you get strong interest, consider arranging it, though it would require help to execute.

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Asked by an artist with an upcoming nature center show · Answered by Juan · Office Hours · 2026-05-21