Should I use limited editions or open editions?

It’s not a zero-sum game, and there’s no single rule that applies to everyone. Every artist’s situation and audience is different. The best approach is to get your work out there and see how your specific audience responds. You won’t know what works best for your market until you try. Your audience will be different from everyone else’s, so what works for another artist may not work for you. Test both approaches if you want, but don’t overthink it—just get started and let your market tell you what they prefer.

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Asked by a photographer asking about edition strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-27