Why am I not getting sales from social media even though I post my art regularly?

Your art and photography are the commercials. No one watches a TV channel that plays only commercials. Television channels create programming and occasionally show commercials—you need to do the same. The programming is who you are as an artist: what makes you tick, what makes you interesting, where your creative vision came from, what you do when you’re not creating, where you’re from, your personal life, your interests. Human beings buy from people they know, like, and trust. If people can’t learn anything about who you are as a human being from your content, you’ve lost them. The algorithm won’t reward you, and buyers won’t connect with you. You must give people an opportunity to get to know you personally, not just hide behind your canvas or camera.

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Asked by teaching moment · Answered by Patrick · Art Business Webinar · 2026-07-13