What kind of content should I use in my warm-traffic ads?

Use content with no sales language or very subtle sales language. Tell a story, share a time-lapse video, give a news update, show your latest work, tease an upcoming show, or show yourself being interesting. The content should live on your website (a blog post or page) so you have somewhere to drive traffic. The goal is to capture attention and build relationships, not to ask for a sale. Save the sales pitch for when you run your actual sales campaigns.

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Asked by an artist creating ad content · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29