What happens if I use automated marketing versus doing everything manually myself?

Data shows that artists using marketing automation sell significantly more art — approximately three times more (300% more sales) — compared to those doing manual marketing only. This isn’t because automation is a magic bullet, but because it ensures the marketing actually gets done consistently. When you automate posting to social media daily and sending regular emails, the consistent promotion happens whether or not you have time that day. You’ll even get sales on older pieces you would never have thought to promote manually because you naturally tend to only promote recent work. The automation rotates through your entire catalog. The key insight is that consistency beats perfection, and automation delivers consistency that manual efforts typically can’t maintain.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2025-05-23