What is the 'lineup problem' that most artists face?

Most artists make the mistake of having a product lineup that consists only of wall art—big, medium, or small pieces that hang on a wall. This severely limits customer acquisition. As a result, a painter might acquire only 7-8 customers per year, or a photographer might acquire 10-25. When you fix your lineup to include products at multiple price points, you can go from acquiring 7-10 customers per year to 70 customers per year with the exact same marketing effort.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17