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What is the primary function of an art gallery?

The primary function of an art gallery is to bring collectors’ eyeballs and wallets into contact with your art. While galleries may have other benefits like a prime location with foot traffic, their fundamental value proposition is access to their collector database. This is why the collector list is the gallery’s most valuable asset—it’s the core of their business model.

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13