What are the key benefits of using video for selling art?

Video forces you to take merchandising seriously—you need actual inventory and the ability to articulate what makes each piece interesting and the differences between media types. It forces you to practice talking about your art, your process, and selling in general, skills every artist needs. You can conduct multiple video chats daily without leaving home. It speeds up both marketing and selling by 10x. Video deepens the bond with potential buyers much faster—they get to know, like, and trust you exponentially quicker than through social posts alone. The technological barrier is essentially zero (just your phone), and you only need one qualified buyer on a call to make it worthwhile. You can also run flash sales and live art shows from your studio.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29