What should I do first to start moving attention between platforms?

Start with an audit. List out every marketing channel you currently have or use: email list, Facebook page, Instagram account, mailing list, text message list, YouTube channel, etc. Everyone’s list will be different, and that’s fine. Once you know what you’re working with, you can then strategically plan how to move attention between these channels. This audit is the foundation—you need to know what channels are available before you can start connecting them.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29