How should I handle pricing for prints when I'm just starting out?

Start with a 250% markup. This gives you plenty of room to offer discounts of 20-30% during sales and conversations with buyers. Pricing is a reversible change — you can adjust it anytime and no one will notice or call you out. Test your prices through marketing, social media, and email for at least 6 months to a year. If you get strong traction immediately, you might be priced too low and can increase. If you’re not getting traction, you can always decrease to make work more affordable. Go with your gut and don’t overthink it at the start.

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Asked by an artist building their first website · Answered by Juan · Office Hours · 2026-07-02