How should I price a paint-and-sip style art class where I'm teaching abstract art concepts and providing all materials?

Start by calculating your baseline costs: materials investment plus your time (teaching hours plus prep time). For example, if materials cost $150 and you’re investing about 5 hours total, you need to cover those expenses first. Then at least double the venue fee to determine your minimum ticket price. For a venue charging $30, aim for at least $70–85 per ticket. Don’t undercharge your knowledge and expertise—teaching color theory and composition has real value. You can position a higher price point ($85) by emphasizing the exclusivity and limited capacity (e.g., only 10–15 spots available). If you’re unsure about demand, promote at your target price first, then consider a limited flash sale discount if needed. Allow enough lead time (at least a month) to properly promote the event through social media, collaboration posts with the venue, and teaser content showing your teaching style.

---

Asked by an abstract artist teaching classes · Answered by Indra · Office Hours · 2026-04-30