Why is it so important not to miss marketing during major holidays like Mother's Day and Father's Day?

Major holidays represent huge art-selling opportunities when buyers are actively looking to purchase. These holidays give you “wind at your back” — the market is already primed for buying, so you don’t have to work as hard to generate interest. Missing these selling windows means losing momentum you can’t get back. Every holiday you execute on builds your customer base, giving you more people to market to during the next big selling season. Think of it as training for a marathon where the end-of-year season is your big race — each holiday is practice that makes you stronger and faster. The more new customers you acquire between now and year-end, the larger your email list will be for Black Friday and holiday promotions.

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Asked by artists wondering about holiday marketing importance · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10