How can getting my art into direct message conversations help my reach?

When your content lands in someone’s direct message inbox, it makes it much easier for them to share it with their friends and social circle. For example, if someone sends your art to friends asking ‘Check out this artist I’ve been following—do you think this would look great in my living room?’, that creates multiple benefits. First, the platform sees this sharing activity and gives your content more reach. Second, your art gets exposed to new potential buyers through personal recommendations, which are the most powerful form of marketing.

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Asked by an artist wanting to increase visibility · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27