How can I leverage nonprofit events and charity auctions to build my art business?

Nonprofits offer powerful opportunities for exposure and sales if you structure deals correctly. Offer to do live painting at events, donate pieces to auctions, or create custom work, but educate the organization on fair profit splits. You might give 100% of a live painting’s proceeds but keep a percentage of print sales, or use a sliding scale. The key is doing this consistently – two or three events per month builds enormous goodwill, gets your work in front of affluent donors, and creates ongoing relationships. Don’t be afraid to give away art at these events; view it as marketing spend that builds your reputation and network in the community.

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Asked by an artist interested in philanthropic marketing · Answered by Perry Milou · art-marketing-podcast · 2024-11-08