How can I use murals or large public art to grow my art business, even if they don't pay well initially?

Murals are marketing billboards. Every time you complete one, if you do a great job, it leads to another opportunity. Even if the first mural barely covers your costs, it’s a massive advertisement that can run for years, exposing thousands or even millions of people to your work. It’s not about immediate profit—it’s a beachhead into public visibility and credibility. One well-placed mural can generate more long-term ROI than traditional advertising.

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Asked by artists considering mural work · Answered by Matt Kress and Patrick Shanahan · art-marketing-podcast · 2025-05-09