What is a realistic revenue goal for an artist trying to build a sustainable art business?

While aiming for a $100,000 annual revenue is aspirational, it’s important to understand the context. Small businesses with no employees in the United States average around $47,000 annually, and 86.3% of small business owners make less than $100,000 per year. Self-employed individuals typically have a median income of about $50,000. A $100K target is aspirational, but even if your personal goal is lower—$30,000, $40,000, or $50,000—you need to get on the same path. The job is to get on the path toward that larger number; where you get off is up to you. Setting an aspirational target helps you aim high enough to reach even your more modest goals.

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Asked by a business owner setting revenue targets · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-05