What is the 'basement sale' or 'garage sale' concept for selling art?

The basement sale or garage sale is a strategy where you go through your existing inventory sitting in storage, select a small section of it, and sell it at fire-sale prices through a live online show combined with email marketing and social posts. You title it clearly as a ‘basement sale,’ ‘garage sale,’ or ‘inventory clearout sale.’ This approach works on multiple psychological levels—it creates a treasure hunt mentality, taps into the excitement of discovering lifetime deals, and removes the pressure of high-end pricing. It’s effective for clearing old work that’s gathering dust and not contributing to your business.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-20