How has Instagram changed the way artists market their work compared to Facebook?

Instagram pushed artists to think more carefully about visual presentation and storytelling. Unlike Facebook, where people might post a quick photo on a table with minimal effort, Instagram elevated the standards. Artists started considering how to photograph their work professionally, what visual story to tell, and what narrative to include in captions. This higher visual quality standard helps work sell better because it showcases the value and craftsmanship more effectively.

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Asked by synthesized from teaching · Answered by Brit Reed · art-marketing-podcast · 2025-02-18