Can I just boost posts instead of using the full ads manager?

Yes, if this is your first time or you want the easiest approach, you can simply boost your Facebook and Instagram posts. Boost them for $5-20, target the audiences you’ve already created (email subscribers, website visitors), and you’re done. It’s the low-hanging fruit with super quick execution. Once you get more sophisticated, you’ll want to use the full ads manager for better control over targeting, exclusions, and optimization, but boosting posts is a perfectly acceptable way to start and still delivers results.

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Asked by beginner to paid advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25