What should I focus on during the holiday selling season?

Focus exclusively on activities that get your art in front of potential buyers’ eyes. Ask yourself daily: ‘Is what I’m working on today getting my work in front of potential buyers?’ If the answer is no, stop and redirect your efforts. This is not the time to redesign your website, work on new art, adjust pricing, or fiddle with technical details. The fish are here—focus on the marketing. You can handle everything else after the season ends.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10