I'm selling postcards through print-on-demand and they're taking off. Should I focus on merchandise like greeting cards and silk scarves?

Yes, keep going with what’s working. The postcards getting traction means you’re acquiring customers and staying visible in their lives—that’s exactly the point. Greeting cards are another great option. For specialized items like silk scarves that you want to sell internationally, look for POD providers that can print and fulfill in multiple regions (Europe, North America) to avoid customs duties and delays. The key is that every postcard or small item sale is a customer acquired, and because they have your work in their possession, you’ll be top-of-mind when they’re ready to buy wall art later. Don’t dismiss these ‘small’ sales—they’re building your customer base and future collector relationships.

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Asked by an artist in Italy · Answered by Patrick · Art Business Webinar · 2026-07-20