How do I increase the average value of each sale on my website?

Use strategic product placement and upsell opportunities at checkout. Before someone completes their purchase, offer them complementary items they can add with one click. After they check out, on the confirmation page, offer one more item they can add to their order. This mirrors what physical retail has done for decades - putting impulse items at the checkout counter. Even small increases in average order value, when multiplied across many transactions over years, become fundamentally significant to business growth. Merchandise works particularly well for these offers because the price points are accessible and they’re easy impulse purchases.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-02-12