Should I worry about having multiple sub-niches within my main niche?

Having sub-niches within your main niche is actually valuable—your customers will tell you what they want if you listen. For example, within wine art, some collectors love Bordeaux wines while others only want California wines, some prefer whites over reds. Pay attention when customers say ‘I love your work, but do you do X specific thing?’ That feedback reveals the sub-niches that exist within your broader category. You can then organize your work to serve these different segments.

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Asked by an artist refining their niche strategy · Answered by Patrick Shanahan & Brien Cole · art-marketing-podcast · 2024-10-04