What basic marketing tools and accounts should I have in place before the fourth quarter holiday selling season?

You need four essential components: First, an email service provider (ESP) to send marketing emails to your contacts. Second, a Facebook business page. Third, an Instagram account. Fourth, a Facebook Ads account where you can upload your contact list and install the Facebook Pixel on your website. With just these tools in place, you can effectively market your art during the holiday season. Start by gathering all your contacts into a spreadsheet with first name, last name, address, city, state, zip, country, and email address. Import these into your ESP and upload them to Facebook Ads to create custom audiences. Install the Facebook Pixel on your website to track visitors and create retargeting audiences. This foundation allows you to reach people through email and social media advertising.

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Asked by artists preparing for holiday sales · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23