How can I track which marketing channels are driving sales?

Use QR codes with unique tracking for each physical location where your art is displayed. For example, use different QR codes for hotel displays versus restaurant displays versus market booths. These codes can link to your website while allowing you to track traffic sources and attribute email sign-ups or sales to specific locations. This is especially important when you have work in multiple venues simultaneously. Give each major placement time to generate data—at least a full season—before evaluating its effectiveness. For example, if you place work in a ski resort hotel, track performance through the entire ski season. Ask customers how they found you and track those responses. Over time, you’ll identify which types of placements and events generate the best return on investment.

---

Asked by an artist with multiple display locations · Answered by Johnny Adolphson · art-marketing-podcast · 2024-12-14