Should I focus only on one channel like Instagram to sell my art?

While there are always outliers — like someone who sells thousands of dollars of art only on Instagram — those are exceptions, not the rule. They’re like Bigfoot: everybody’s heard about them but nobody’s ever seen them. There’s no silver bullet. The fundamentals apply whether you’re getting started, picking up steam, or on fire: own your own website, grow your email list, email regularly, generate traffic, and discount during holidays. Build on these basics rather than betting everything on a single channel.

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Asked by an artist focused only on social media · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15