How do I price my artwork across different mediums like oils, watercolors, and pastels?

You can price your work consistently across mediums if you have the demand for it. While traditional pricing often values oils higher than watercolors or work under glass, if your market responds well, you can price all mediums equally. Small adjustments can be made for framing costs—pastels may require more expensive framing, oils need panels—but the base pricing can remain consistent. The key is that your pricing strategy works when you have demand. Don’t let outdated traditions about medium hierarchy dictate your pricing if your collectors value all your work equally.

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Asked by a multi-medium artist · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-07