What happens when I run Facebook ads but only get likes and comments instead of sales?

This happens because you’re likely targeting the wrong people or using the wrong ad objective. Facebook’s algorithm optimizes for the goal you give it. If you boost posts or set up ads incorrectly, Facebook will show your ads to people who are good at liking and commenting—not people who buy art. These engagement metrics are vanity metrics that don’t translate to revenue. Additionally, if you don’t have your marketing system in place, even quality leads won’t convert because you’re not nurturing them properly.

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Asked by an artist frustrated with ad results · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01