Should I include prices and a shopping cart on my artist website?

Yes, absolutely. Having prices displayed and a functioning shopping cart on your website is essential in today’s market. If you don’t have prices and a way for buyers to purchase, they will simply go somewhere else that does. Art is now sold online, and to be competitive, you need to make it easy for people to buy from you. Think of your website not just as a digital business card, but as an active sales tool.

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Asked by a mixed-media artist transitioning from a portfolio-only website · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13