How do I promote upcoming gallery shows and new artwork on social media and my website?

Create your own original content rather than relying solely on automated posting. Make videos showing behind-the-scenes preparation—packing your originals, preparing prints, matting and framing work. Share your excitement about the show and talk about new work you’ll be releasing there. Create a dedicated page on your website with show details (dates, location, booth number) and a link to get tickets. Include a photo on that page and create a unique challenge: tell followers that if they screenshot that specific photo and show it to you at the booth, they’ll get a special discount. This tests whether people are actually visiting your website and creates engagement. Post frequently about the upcoming show across your social channels, always directing people to that website page with ‘link in bio.’ Consider other tests like offering discounts to people who show proof they’re following you or who commented on specific posts.

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Asked by an artist with upcoming gallery shows · Answered by Juan · Office Hours · 2026-05-21