Can someone run Facebook ads for me successfully without me doing other marketing?

No. There is not a single person in the world good enough to run Facebook ads for an artist independent of a complete marketing system and make it profitable. Even agencies that used to charge 10-20% of ad spend to manage campaigns for mature businesses are finding that model no longer works because competition has increased and the landscape has gotten harder. You cannot separate paid traffic from email marketing, lead capture, autoresponders, sale mechanics, omnichannel marketing, and direct engagement. All these elements must work together, or the paid advertising will fail.

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Asked by an artist considering hiring ad management · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-11