How can I research what's selling well in my market or niche?

Go directly to where your type of art is being sold and talk to the people on the front lines. Walk into galleries, shops, or wherever your work would be displayed and ask the sales associates directly: ‘What’s the best-selling stuff in here right now? What’s really moving? What can’t you keep in stock?’ Ask them to show you the actual pieces. Then go to the next location and ask the same questions. By visiting multiple venues in a single day and gathering this firsthand intelligence, you can learn more about what’s actually selling than you could in months of guessing. This is about getting direct market intelligence from people who see what customers are buying every single day. The information is out there—you just need to go ask for it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-24