What's the best format for email campaigns to artists and collectors?

Keep emails simple and text-focused. Most of the content should be well-written copy—clear, engaging, and personal. Use one to three images maximum, and limit links to only the most important calls-to-action. Avoid cluttered designs with lots of buttons, videos, and graphics. Simple, readable emails that feel like personal messages perform better and are easier to create. Focus your energy on the writing, not the design.

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Asked by general teaching · Answered by Juan · Office Hours · 2026-09-03