Should I use a white background or colored background on my art website?

White backgrounds are the best practice for art websites. A white background allows your art to pop and be the centerpiece of your website—it’s the easiest for the human eye and statistics show it has the lowest bounce rate. While you can experiment with design (some people make dark backgrounds work beautifully), the safest approach is white. If you want to try something different, consider a very light color that’s close to white rather than going with a dark background. The key principle is that your art should be the star, and the background should enhance, not compete with it.

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Asked by a photographer reconsidering website design · Answered by Mili · art-marketing-101 · 2026-07-24