Can I achieve success with Facebook ads if I find the right targeting or take the right course?

No. There is no special targeting formula for high net worth buyers or any magic Facebook ads strategy that will shortcut the fundamentals. Courses on Facebook ads targeting won’t save you if you haven’t built the basics first. You need to have your website selling art, you need to be marketing consistently, and you need to be building your email list. Only then can paid advertising work for you—and even then, you should start with warm traffic (people who already know you) before moving to cold traffic. There are no shortcuts, and buying courses looking for the secret formula is just modern-day snake oil.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13