How do I balance creating art with the marketing work required?

It’s equal parts creating and marketing—that’s the reality of running an art business. Most artists don’t have a website problem or a talent problem; they have a marketing consistency problem. No business class was ever offered in art school teaching you how to turn your creative passion into an actual business. You studied the masters’ art but never the business masters. If you want this to be a business and not a hobby, you must accept that marketing is half the equation. Yes, you’re going to suffer and not enjoy it, but it’s necessary. The alternative is being talented but remaining a hobbyist with a garage full of unsold work.

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Asked by an artist finding marketing overwhelming · Answered by Patrick · Art Business Webinar · 2026-06-05