How much should I spend on warm-traffic ads and how long should I run them?

Start with $5–10 per day and commit to running ads consistently all year long. The key is not a big daily spend but consistent spending over time. Shift your mindset: don’t think ‘I’ll try $150 and see what happens.’ Instead, commit to $35–70 per week for 52 weeks and consider that money already invested in your business, not an experiment. Run one ad per week with fresh content, and when it’s time for a sale, switch the same system to sales-focused content. Consistency and the right mindset are everything—most artists fail because they test a small budget, see no immediate results, and quit.

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Asked by an artist planning an ad budget · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29