What is the Instagram DM automation feature and why is it significant for artists?

Instagram now allows you to automatically send a one-time direct message to anyone who follows your account, using a service like ManyChat. This is significant because it works entirely within Instagram—followers don’t need to click links, leave the platform, or navigate to your website. The message arrives directly in their Instagram DM inbox with a significantly higher open rate than email. You can use this automated message to thank new followers, offer a free gift, capture email addresses or phone numbers, or start a conversation. It works 24/7 on autopilot once set up, making it incredibly powerful for artists who are consistently growing their following.

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Asked by a creative learning about Instagram automation · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-14