Skip to content
ArtHelper ArtHelper Art Business Answers

What should I do after the holiday selling season is over?

After the holiday rush, take time to rest and recover—you should be exhausted from the extraordinary effort you put in. This is when you handle all the other business tasks you set aside: working on new art, adjusting your website, reviewing pricing, creating new series, updating your portfolio, technical improvements, and strategic planning. As the saying goes, ‘There’ll be time enough for counting when the dealing’s done.’ Focus entirely on marketing and sales during the peak buying season, and save everything else for the slower period afterward.

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10