Why is ownership of my customer list and data so important?

If you don’t own your customer list, email contacts, and website traffic, you have no real business. You’re operating in rented land. If the third party changes the rules, raises prices, shuts down, or cuts you off, you’re left with nothing. You can’t email your customers, you can’t contact them, you can’t take your audience with you. Ownership means control and security. In today’s world, there are no gatekeepers—you can and should own everything: your website, your email list, your customer data, and your traffic. That’s what allows you to build a real, sustainable business.

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Asked by an artist unsure why owning their customer data matters · Answered by Nick Friend · art-marketing-podcast · 2020-06-24