Why does such small tradecraft make such a huge difference in art marketing results?

The small details and tradecraft in art marketing can literally be the difference between selling eight pieces versus zero, or making ten thousand dollars versus nothing. This is why so many artists try something they read in a generic blog post - whether it’s Instagram, Facebook, or email marketing - and get zero results or just unsubscribes. Generic marketing advice doesn’t account for the unique nuances of selling art and photography. When you have marketing that’s been tested specifically for art sales, with all the subtle details dialed in correctly, the differences in results are enormous. That’s why artists who follow generic marketing advice typically fail while those using art-specific tested methods succeed.

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Asked by implied question from teaching context · Answered by Nick Friend · art-marketing-podcast · 2020-07-16