What is omnichannel marketing and why should I care about it?

Omnichannel marketing means reaching your audience through multiple channels—email, social media, text messages, direct mail, etc.—in a coordinated way. It’s your greatest hedge against attention becoming harder to get and keep because it gives you multiple touchpoints with your audience. When you have attention distributed across several platforms, you can reach people in different ways and aren’t reliant on any single platform. This approach dramatically improves your ability to get more value from the attention you’ve already earned.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29