I've been asked to create artwork for a surfing event that will be used on merchandise (t-shirts, hats) and potentially beer cans, with 50% of auction proceeds going to me. How should I approach this from a marketing and pricing perspective?

Focus on the exposure value and negotiate smartly. First, request that a QR code linking to your website or Instagram be included on all merchandise, especially the beer cans—this ensures people can find you. The QR code placement depends on the design layout; work with the brewery to find the best spot that doesn’t interfere with the artwork but is still visible. Second, put everything in writing with a licensing agreement that specifies: the percentage split, duration of use, number of units (or if it’s open-ended), and terms for extensions if the product sells well. You can use an AI assistant to help draft the contract clauses. Third, while exposure is valuable, don’t give away commercial rights for free—negotiate either a percentage of merchandise sales or, if they can’t pay, ensure maximum visibility through QR codes and your name/signature on the products. Always protect your work with a written agreement, even for small local deals.

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Asked by a painter working with a surfing event in Australia · Answered by Indra · art-marketing-101 · 2026-07-06