Should I target cold traffic with Facebook ads?

Don’t go after cold traffic on Facebook - it’s nonsense, regardless of how good you think your targeting is. The math simply doesn’t work. Out of a thousand cold people who see your ad, maybe one person is actually ready to buy art from you at that moment. Your advertising efforts are far better spent on people who already know you, have shown interest, or are in your existing audience. Focus on warming up your audience through content and relationship-building, then market to those people when you’re ready to sell.

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Asked by an artist considering Facebook advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2021-03-06