If I only create originals and don't sell prints, what can I give away in a contest?

Give away anything cool that represents your art and that your potential customers would want to win—it doesn’t have to be prints. Consider T-shirts, other merchandise, small original pieces, or even art supplies related to your process. The specific item is less important than it being something desirable that connects to your artistic brand. The giveaway is simply the hook to start conversations and build your subscriber list; the real value comes from the relationships and marketing opportunities that follow, not from the prize itself.

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Asked by an artist who only creates originals · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09