How can AR help at art fairs when buyers need to go home and measure their walls?

At art fairs, buyers often say they need to go home and measure before committing. Instead of losing that sale, tell them to visit your website when they get home where they can use AR to see the piece on their actual wall at true scale—no measuring needed. Give them your card with your website address. When they get home, the whole family can view different pieces in different rooms using AR, confirm it’s a great fit, and order directly from your website. This converts those ‘maybe later’ conversations into actual sales by removing the measurement uncertainty and giving them an easy path to purchase.

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Asked by an artist who exhibits at art fairs · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14